Adapting Until Things Make Sense: February 27, 2020
“Face it, Jared, being too early is the same as being wrong.” —Richard Hendricks, Silicon Valley. Our good friend Richard at Pied Piper is right. Being too early in any industry - be it tech, finance, or cannabis - can be the death knell of a business. Cannabis is a burgeoning industry, and its early innings have been about making things work in an imperfect world. The industry has seen the emergence of some unconventional business models, but right now it’s all about “adapting until things make sense.”The operators who have adapted and succeeded this environment have done so in a crucible and are building the foundation for their future success. Only the strongest operators will “adapt until things make sense,” and those left standing will be awarded access to the massive cannabis market of the future.